Founded in 1975 by S.J. Huang, Chuan Phang Ent. Co. Ltd. began sales of electric winches. Originally based in Taipei, Taiwan, in 1977, it started the manufacturing of electric winches in a pioneering facility; Chuan Phang was specialized in full production of a wide range of electric winches with lifting capacities of 80 - 5,000 kg throughout 1980s. Chuan Phang branding quickly became the leading brand and also got a lion share in TAIWAN.
Not only did the company keep adding new items to its product range but also took lead in Taiwan to equip themselves with the first FMS (Flexible Manufacturing System) from Mori Seiki Japan. In 1996, the company contracted with a long-standing relationship with Toyo Koken K.K. in Japan for production of all arrester?with arresting distance from 15, 20, 25 meters each. Continuing to innovate its product range, the CWL series winch were awarded the symbol of Excellence in Taiwan in 1998. To enlarge worldwide product distribution, in 2004 the company changed its name to COMEUP Industries Inc. and set up the first branch factory in Ningbo, China. In the same year, the company received DNV ISO9001 International Quality Certificate and also launched full production of automotive winch including self-recovery winch, utility winch and trailer winch with line pull of 1,500 - 15,000 lb.
Back in 2001, all COMEUP automotive winches had CE Marking approved. Also COMEUP filed the CBS (Cone Brake Structure) patent in U.S., U.K., Germany, Taiwan, China, etc.
During 2001 to 2005, COMEUP introduced more products to the winch market and also extended products to four main categories: Automotive, ATV/UTV, Industrial and AC Winch. COMEUP products, providing firm lifting and pulling capabilities, have been enabling customers in various industries to perform profound operations in the construction, utility, energy and recovery markets. Meanwhile, COMEUP products are widely trusted and proved by winching professionals and have established win-win relationships with many strategy partners, such as
- Toyo Koken K.K. in Japan for baby winch and compact winch used as a service and maintenance hoist for material handling
- Furukawa Co, Ltd in Japan for heavy duty hoist
- Superwinch Inc. in U.S. and U.K. for automotive winch
- Planeta Hebetechnik Gmbh in Germany for compact winch used as a service and maintenance hoist for wind turbines.
In 2004, having continued the rapid expansion of its strong business, COMEUP Industries opened its second branch factory in Shanghai, China to enlarge the production facilities of ATV/UTV winch and automotive winch.
In 2009, COMEUP ATV/UTV winch received the certification of EEC Directive 97/24/EC Chapter 8 from RDW in Netherlands. COMEUP hydraulic recovery winch also received the certification of compliance with the SAE J706 standard from TUV Rheinland, then COMEUP certified by TUV NORD according to ISO 9001:2008 in the same year.
Furthermore, COMEUP wireless remote control both received CE and FCC Marking approved in 2010. In the same year, COMEUP also announced the brand new 
logo with " Work Tough, Play Tough" slogan to extend its product portfolio of Smart and Tough winches to customers with continued leadership in design, innovation and quality. For the time being, COMEUP winches have been distributed more than 60 countries throughout 5 continents. COMEUP offers consumers worldwide the most reliable, high performance winching products and is one of the world's most recognized names for "the ultimate winching solution".